TV commercials for a non-profit organization

TV commercial, Commercial

"Ordinary objects, extraordinary pain" is the name of the campaign for the non-profit organization proFEM. Its aim is to draw attention to the overlooked consequences of sexual violence and to change society´s attitude towards victims. Our role was to provide complete voice production for four thematic commercial spots. In voice casting, which is the careful selection of the right voice, we chose four voice actors and actresses to add authenticity and empathy to the messages. As the topic of sexual violence is extremely sensitive, it was key to find voices that conveyed the emotion and seriousness of the issue in a way that resonated with the viewer. The spots were part of a social media and television campaign where their message gained widespread support and reach.